This is so cool. We need cycling to be really really really sexy.
We need mate selection to be on the basis of who is a great cyclist not who has a vehicle which has the highest embedded carbon cost to the planet.
Cyling ability is a great guide to physical fitness and health and that’s very important in a breeding partner. No flab and fit is much healthier to pass genes on to your future babies. And the brain that makes the choice to cycle over the choice to drive the planet into the ground has a big edge for future survival of offspring.