Part of taking responsibility for our own health and being healthy locally is understanding the sickness industry and recognising danger to beware of.

[url=http://www.gezondescepsis.nl/conference-2010.html]Videos of Selling Sickness conference Amsterdam 2010[/url]

Videos of all the talks presented at the Selling Sickness international conference in Amsterdam on 7 and 8 October 2010

There is one video each for the following 7 sections of the conference:

Day 1 – Thursday 7 October
1. What is selling sickness and is it for real?
Welcome and opening – Ruud Coolen van Brakel
Where science meets marketing – Ray Moynihan
Industry’s role in informing the public – Brian Ager
DSM-V Opening Pandora’s Box – Allen Frances

2. What new methods are being used?
The Dutch situation supervision and law enforcement – Josée Hansen
Clinical trials as disease mongering instruments – Trudy Dehue
Social Media and Pharma: Support or new commercial channel to care? – Rob Halkes

3. Learning from documented examples
Promotion to the public: European disease awareness campaigns – Teresa Alves
Promotion of prescription medicines to physicians and the public – Dee Mangin

4. Who pays the bill?
The influence on rational use of medicine – Kees de Joncheere
The influence on patients – Ilaria Passarani
Redesigning the incentives for the pharmaceutical industry – Dean Baker

Day 2 – Friday 8 October
5. Redesigning the system?
Financial and insurance aspects – Henk Eleveld
Independent information for patients – Hilda Bastian

6. The need for new regulations and guidelines
Self regulation on disease promotion – Lode Wigersma
Regulation of pharmaceutical promotion – Graham Dukes
Guidelines and HTA – Meindert Boysen

7. New responsibilities for main stakeholders?
Prize ‘best poster’
The industry: partner in solutions? – Michel Dutrée
Should the Medicines Evaluation Board be involved? – Bert Leufkens
International Cooperation – Peter Mansfield
Final panel discussion: towards a joint statement
Closing remarks – Ruud Coolen van Brakel

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